Red date taste becomes yoghurt trade the second major category Compound the red date and take advantage of the tendency to increase

Red date taste becomes yoghurt trade the second major category Compound the red date and take advantage of the tendency to increase
" penetrance of market of 81%, 39% market share " This is AC Nielsen's census data to the yoghurt of red date. The yoghurt of red date of today has already become the yoghurt trade on Shi the second major category. Excavate deep demand, let red the intersection of date and yoghurt show the iceberg corner across the marketing trend of the circle too, the local milk enterprise which has caught the opportunity is planning to rely on this chance to realize one's own curved way is being surmounted.
The yoghurt of red date becomes the second major category The milk enterprise lifts red whirlwind
"The sudden emergence of the yoghurt of red date, it was products speciality, market demand, every brand that popularized the common result. Red the intersection of date and one this have Chinese tradition nourish eating the material and having very much loud market potentials of efficiency; Its extensive cognitive foundation of consumption makes it not need consumer's education too, ' list and live promptly '. In addition, every big brand join in the market of yoghurt of red date one after another, enlarge the plate commonly. In short two years, make this category of the yoghurt of red date surmount the yoghurt of strawberry and become yoghurt second. " The analyst of dairy products trade thinks so.
Will it be July 2007, you happy the intersection of treasure and first red the intersection of date and yoghurt list, test market, products introduce, win unanimous approval of consumer with unique mouthfeel their, within less than three months, the market of North China sweep the whole country rapidly in the yoghurt of red date, the intersection of form and the intersection of product and sales volume and sales amount strength come out first in trade that year, win " the the intersection of the whole country and the ten most popular drink " . The red date yoghurt that a dark horse was focused on the investment sight of every large milk enterprise that year, in 2008, every brand of the trade is followed up successively, develop the yoghurt of various red date taste, therefore has lifted a red whirlwind in the whole country. By December of 2009, red date taste has already far surmounted yoghurt of other taste, has become the second major category following primary taste of domestic yoghurt trade.
Compound the red date and lift red whirlwind again The curved way of your happy treasure is surmounted
With red the intersection of date and the intersection of yoghurt and gradual enlargement of market, diversified demand of consumer subdivide to market too and upgrading of product get high requirement out of, especially consumers hope the yoghurt of red date can go still one step further on the basis of original efficiency of keeping in good health, become yoghurt of real health care. Your happy treasure compounds the emergence of the yoghurt of red date, has met this demand of consumers', have lifted the red whirlwind in the dairy products field again.
Will it be the beginning 2010, raise the intersection of monarch and happy the intersection of treasure and milk industry of the whole country with red the intersection of date and sour infant name once, put out domestic first Chinese style keep in good health yoghurt again - -You happy treasure compound red the intersection of date and yoghurt, add Chinese's side eat the material on the basis that red date ate the material - -Donkey-hide gelatin, lotus seeds and Matrimony vine, match red date, lotus seeds red date, three kinds of compound taste of red date of Matrimony vine of donkey-hide gelatin out, the products not merely emphasize the complex of the taste, stress further that eats the help that the material maintained the skin, nourished, tranquilized to consumers. All the time, " compound " The trend all represent a developing direction of the drink, compound from the mouthfeel of an orange of American juice source fruit, get the intersection of fruit and grains of the intersection of milk and excellent taste compound, reach the intersection of nutrition and quick 18 nutrition of nutrient of line compound and then, compounding each development of the trend brings the upgrading of the products. You happy treasure compound red the intersection of date and emergence of yoghurt, compound the trend, extend the function to, compound field moreover, nourish by one that is donkey-hide gelatin, profit of Matrimony vine benefit, clear benefit of lotus seeds angry to enrich the blood, combine fully in efficiency with red benefit of date, develop, meet consumer, take tonics the intersection of function and product of the demand, the market quantity sold soars all the way.
The insider expects, occupy the throne of the category second from the yoghurt of red date, to the pattern of new market of yoghurt, the health care efficiency of the yoghurt of red date is being paid close attention to and favored by increasingly much consumers, and then initiate the update of the category, the products are upgraded. And with the appearance of this new trend, a dark horse that there will be a number of innovative and strong enterprises in the future, we can say, the regional milk enterprise like your happy treasure, according to in products innovation, innovation strategy of the idea, the field that good at in oneself is having an effect constantly, realize the curved way is being surmounted, the late coming tendency can't be looked small.
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