Why cause the contradiction of the fruit vinegar beverage if green healthy but non-mainstream?

Why cause the contradiction of the fruit vinegar beverage if green healthy but non-mainstream?
The intersection of heat and weather, various types of beverage one after another beautiful to produce characteristic, attract sense of taste of people, even vinegar is unwilling to be lag behind, however, it is with a kind of brand-new face --Fruit vinegar beverage, appear before people.
As a kind of new developing product, the fruit vinegar beverage is praised as " the fourth generation of beverage " following soda, tea beverage, milk beverage . The fruit vinegar beverage has unique, Gan Shuang, fashion, can reduce health and element such as cholesterol, promoting digesting, reducing fat of blood and blood pressure, softening the blood vessel, having cosmetic efficiency, but its development faces awkwardness.
It is reported, by 2008, the marketing scale of the vinegar trade of domestic fruit is only more than 600 million yuan; Nearly one thousand fruits vinegar manufacturing enterprise in the whole country, but none's surging brand; Sales amount exceed yuan of the intersection of fruit and vinegars manufacturing enterprise very few, have only the intersection of Guangdong and the intersection of world and sales amount for the first over 100 million yuan.
On one hand, fruit the intersection of vinegar and beverage play getting green, healthy idea mainly, have a great deal of health efficiency; On the other hand, the fruit vinegar beverage is very low in the market share of beverage, can't enter the mainstream all the time. Green, healthy but non-mainstream, what causes this contradiction of the fruit vinegar beverage?
Someone says, because there is no sector standard in the fruit vinegar beverage at present, the low threshold attracts a lot of enterprises to put into it, make the product quality on the market difficult to ensure. Brands are numerous, the price is confused, quality is very different, are kept in check as trade development. No doubt, the establishment of the standard contributes to improving the quality of the fruit vinegar products, but the fruit vinegar trade will shake off spells from then on, gain the masses of consumers' favor?
The answer is denied: On one hand, according to analyzing in consumers' heart, " vinegar of fruit " What this wording is touched off at first is that the people's brain is right " The vinegar " Inherent cognition, and vinegar as flavoring agent,irritate to getting better when lasting quite a few of feelings of people at least strong tart flavor of it, " jealous " Considered as the derogatory term in daily life. So make vinegar into beverage can let first people of contact a little novel sense, but it is very difficult to change people's negative Lenovo to the vinegar. The more terrible one is, after the interested person has tasted the vinegar of fruit, will be connected with the past understanding of vinegar, " have taste of a kind of vinegar " ,There is any difference to but not know and flavour the vinegar, lead to the fact the frequency that consumers buy repeatedly is very low. There is one consumers " The Chaos " Name,fruit vinegar beverage is getting getting no more other in consumer's more mind inevitably meaning.
On the other hand, the strong brand of degree of the mouthfeel of the products is favored by consumers. According to a survey report of 39 health networks, one at world that paid close attention to the fact consumer, Watson hall, Haitian, dragons and phoenixes, it is permanent along, bad smell source,etc. six drinking types wide, in the apple vinegars assess and test horizontally, carry on consumers and appraise and give a mark from a plurality of respects such as the mouthfeel, batching composition, packaging, selling price of products of the beverage, its apple vinegar of raw hall of China is concerned by consumer well and most with the products mouthfeel degree, mark and rank first delicious degree and cost performance,etc. at most more synthetically. Already obvious change takes place to the market of fruit vinegar beverage at present, consumers' rational attitude, and the concern of government and self-containment of enterprise, make the competition of the fruit vinegar beverage turn from the competitive market of the low price to the competitive market of quality, turn one high-quality high-tech era of competition to, so namely issue one that is with national standard, fruit the intersection of vinegar and the intersection of beverage and the intersection of brand and the intersection of concentration degree and supreme period come soon too, and those insist on, pay attention to technology research and development, will become the consumption mainstream with brand that product quality get the upper hand of.
In view of this, the vinegar beverage trade of the fruit is standardizing the sector standard, while emphasizing the vinegar product quality of fruits, it is right to solve consumers " The vinegar of fruit " The cognition of this name, improve the mouthfeel of the products, let consumers accept the fruit vinegar beverage, promote the key of development of fruit vinegar trade too.
Explanation of nouns
The vinegar of fruit: It is with the fruit, including apple, hawthorn, grape, persimmon, pear, apricot, citrus, kiwi fruit, water-melon,etc., whether or the fruit is processed the leftover bits and pieces are main raw materials, utilize a kind of nutritious tart flavor flavoring agent with fine flavor that modern biotechnology brewed and became.
Note
One shakes and smells and tastes and distinguishes the vinegar of fruit three times two times
How to distinguish the fermenting type and not fruit vinegar beverage of the fermenting type? Zhou Hui points out, consumers can look, shake, smell, taste.
The liquid color of the vinegar of pseudocarp is very shallow and even colourless, the foam will disappear in the twinkling of an eye after waving, smelling at the same time has a whiff of essential taste, some even have some stinks, astringent in the mouth after finishing drinking. And the liquid of the real apple vinegar is the natural amber, present the foam after waving, difficult to disappear, have a certain one to be getting sticky, taste stand up the intersection of mouthfeel and heavy, sweet-smelling.
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